Background: The present study was conducted for exploring nutritional practices in Primipara women residing in rural population of Lucknow. Materials & methods: Data collection was achieved through focused group discussions and interviews. In-depth interviews were employed to explore the underlying reasons, opinions, and motivations associated with the specific dietary practices observed during pregnancy. The target population in the selected area comprised 71,250 individuals, with the health post overseeing this region reporting a monthly registration of approximately 20 to 25 ante-natal cases. Total sample size for the present study was 50. The study specifically included females who were primigravida and had resided in this rural locality for at least one year. Home visits were conducted to engage with these women. Prior to the focus group discussions and in-depth interviews, verbal consent was obtained. The in-depth interviews were recorded for accuracy. The resulting data were transcribed, organized, and analyzed, leading to the generation of potential codes followed by an open-coding process. Results: Mean age of the patients was 29.5 years. 24 percent and 22 percent of the patients were illiterate and educated upto primary education.30 percent and 12 percent of the patients were educated upto secondary education and graduation. Majority proportion of patients belonged to middle class of socioeconomic status. The possible motivators and barriers to healthy food intake in ANC period, 4 themes were framed- Knowledge, Social Obstacles, Personal Impediments and Social Facilitators.Numerous elderly individuals and family members who support primiparous women during their pregnancy often lack awareness regarding essential healthy dietary practices. In light of this, a dietary framework tailored for these pregnant women is being developed. Due to low literacy levels and the limited empowerment of women in our society, adherence to this dietary regimen becomes a necessity. Thus, proper knowledge can serve as a catalyst for promoting a healthy diet, while inadequate information may hinder it. Social barriers significantly influencing the dietary habits of antenatal care mothers include religious taboos and longstanding, unexamined food traditions. Conclusion:Numerous misconceptions exist concerning the dietary choices and eating habits adopted during the antenatal care (ANC) period. These practices are often reinforced by community norms and familial influences, leading to their widespread adoption.