Background:The marketing landscape has witnessed a substantial surge in the promotion of food and beverages, especially those targeting children and adults, on television. The present study was conducted with the objectives of content analysis of food and beverages advertisements on television in Tamil Nadu, India. Methods:A cross-sectional observational study was conducted to analyze the content of food and beverages advertisements targeting children and adults on popular Tamil television channels in Tamil Nadu, India. Data collection took place over a five-day period, from Monday, May 1, 2023, to Friday, May 5, 2023.Result:Fine bakery wares are highest watched advertisements, and solid based soya bean products are the least watched advertisements. Out of 648 advertisements, only 136 (21%) were found to be healthy advertisements, and 512 (79%) were considered as unhealthy.Conclusion:Our study underscores the prevalent and impactful role of food and beverages advertisements on Tamil television channels in shaping dietary preferences and choices among children and adults.